How to get to the top of Google

Learning how to get to the top of Google can help you to attract new clients & customers. It builds trust & gets you ahead of the competition. But how can you do it successfully as a creative?

In this podcast I spoke to #1 Bestseller and digital expert Tim Cameron-Kitchen from Exposure Ninja about how creatives can improve their websites to give their clients & customers the best experience, how keywords can help you get ahead of the competition, and improve your ranking on Google. 

As someone who used to struggle with this myself, Tim breaks it down into manageable chunks that you can start working on straight away. He offers practical advise that won’t cost you a penny to start working on right now.

You can listen to the whole interview in the podcast below.

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Multi tasking can be bad for you

We are often told that multi tasking is the answer, but what if I was to tell you that multi tasking can be bad for you?

As women we are told that it is a skill we are good at, something to be admired as we rush around and try to finish a million things at the same time.

Now I’m not saying that multi tasking doesn’t have its place. The best way to multi task is to break tasks down into chunks and only focusing on each chunk at a time. Single-focus-tasking works on a similar principle, but in a more extreme way.

In this week’s podcast I talk about how you can make Single-focus-tasking work for you and how it can help you to make your projects more successful.

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How to work with passion rather than money

There are moments in your career when you need to forget about the money. This might sound like a strange thing to say, so let me explain why.

As creatives it is nearly impossible to be creative if you are thinking or worrying about money. Have you ever tried to design something from a starting point of money concerns? If you have, you’ll discover that the creative part of you becomes stilted. You panic. You over analyse. And before you know it, you haven’t been about to design anything.

Creativity needs freedom. It needs to know that anything is possible and it needs to come from a starting point of passion.

In this week’s podcast I talk about ways of making passion your priority, and how and when you need to stop thinking about the money.

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Why loneliness is a freelancing issue

At some point in your freelance career, you might find yourself feeling lonely. Loneliness can at times feel like being bored. You feel like you are in a funk and there is no way out of it. At other times it can feel like a crippling black cloud, and you need help to see a way out of it.

There is a lot of talk in the press at the moment about loneliness. It is often seen as an elder issue, but I know from experience that it can affect anyone who has to spend a great deal of time alone- like most freelancers do!

So what can we do about it? And why should we talk about it? 

In this podcast I talk about my own issues with loneliness and how I have combatted them over the years. I share ways that you can deal with your own loneliness, and also ways that you can help others that are suffering.

As more and more people work from home, it is important for us to discuss these types of issues, so that it normalises them, and makes it easier for people to come forward and seek help if they need it.

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Let’s talk about money!

Often as creatives we would rather hide under the duvet than talk about money. We have a love, hate relationship which isn’t always healthy.

As we head towards the end of January I want you to take this time to really think about your finances. I’m not talking about the tax return, or how much is in the bank (although I hope you are keeping an eye on those things!). I’m talking about the work that you are doing and the money that it is generating- or not!

In this podcast I talk through why it is so important to keep an eye on the projects that you are working on. We invest so much of yourselves into our creative work, both emotionally & through the time we spend on it, that we can often forget it needs to earn us a living!

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Dealing with imposter syndrome

At some point in our careers imposter syndrome will strike. I have suffered with it many times, and it always feels like the little monster on your shoulder telling you that you shouldn’t be there.

Imposter syndrome was first coined in the 1970’s when a study in America at Georgia State University noticed that successful women suffered from chronic self doubt.

Men also suffer from imposter syndrome but not as often as women. There are several examples of high profile women who have come out and talked about their own feelings of dealing with imposter syndrome.

“There are still days when I wake up feeling like a fraud, not sure I should be where I am”
Facebook Chief Sheryl Sandberg

So why does hearing about how successful people also struggle with this help you? Imposter syndrome strikes when you are reaching out of your comfort zone and growing. If we can take a moment to thank it for showing us that we are challenging ourselves, we can gain some control back from it.

In this podcast I talk about why imposter syndrome strikes, how to overcome it & I set you a challenge to help you deal with your own imposter feelings.

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How to automate your creative career

Happy New Year! I had wanted to say that last week but found myself unexpectedly in hospital for 5 days. As with everything in life, it is full of surprises. But lying there in bed it got me thinking about automation as I knew my social media posts were still sending out to my audience without me having to lift a finger.

If the word automation sounds weird to you, let me explain why it is such a great tool for you to use, especially if you are just starting out on your creative career, and find yourself having to wear many hats.

I’m sure at some point you have used an out of office reply on your email, or set it up for when you are away on holiday. This is one of the most basic forms of automation, but so useful!

In this podcast I talk through some of the ways that you can make automation work for your career and business. Think about all of the extra time you’ll save so that you can get on with the business of creating new work instead. It’s important to make time to do what makes you happy. 

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Giving thanks

This week I want to talk about giving thanks. It isn’t thanksgiving, or a special reason to do this -although the holiday season is a great time to send a card.

Taking the time at the end of the year to think about all of the people who have helped you, is a great way to see that you haven’t had to do this all alone.

Sometimes we forget the small things that people do for us; whether they make an introduction, explain a new skill or lend an ear to listen to your concerns.

I have been blessed this week with thank you’s from some of the people I have mentored over the year. It means so much to me that they have taken the time to write and tell me about the successes they have had. It was this that gave me the idea for this week’s podcast.

In the podcast I talk about why it is important for you to give thanks to the people who have helped you, and I have set you a challenge start to thank those that have helped you.

Reminding people that they have touched your career and life in a positive way, helps to spread a bit of magic around. We often spend too much time focussing on the negatives when we build our careers,  without taking a look to really see all of the positive help we have received during the year.

What has someone done to help you this year? Let me know about it in the comments below. 

Remember to be thankful as 2016 draws to a close, and think of ways that you can help others in the coming year.

Planning For A Great Year

success-doesnt-just-happen-its-planned-for-2

As we race towards the end of the year, I always think that this is a great time to review what you have achieved so far, and to plan for 2017.

Planning for a great year takes structure, and not just the odd to-do-list. This is more about looking at what you want to achieve, and setting those points as markers for how the rest of the year will be structured.

I explain how to do this in the podcast that you can listen to below.

I still use to-do-lists (I know they can be addictive!), but if the major events aren’t planned out, it makes it hard for you to know when you need help, support or finance to get the project done. It is also crucial to make sure that you have given yourself enough time to complete the project.

Too often we think that we can achieve something in a certain time frame, and then life gets in the way. Make sure you build in contingency planning, both in terms of time and money, in case something goes wrong. It is better not to need it, than to wish you had it!

A challenge for you

At the end of the podcast I talk about a challenge for you to plan your own year ahead. Here are some of the key things you need to think about:

  • Do you know the deadlines for your project?
  • Do you have all the people you need to help you?
  • Have you got finance in place for the project?
  • If you don’t have finance in place, have you planned how and when you will need it?
  • Are there press and PR moments that you need to plot out for the project? (Remember that some magazines have 3 months lead times!)
  • Do you have support plotted out for the year, so that you are able to achieve what you need?
  • Have you plotted out holidays and fun times with family and friends? It is so important to take breaks so that you have the energy to go back and finish the project.
  • Have you plotted out points in the year to review your progress? By making moments to review, you can see if something is working or not, and whether you should continue with it or try something else.

Above all have fun with this. Things are flexible, and can be changed as we go along. Unless we know what the big challenges are, we can’t prepare for them. It might mean that you only focus on one big thing a year rather than several, but it is better to have achieved one thing, than to fail at several.

Let me know in the comments below what you are going to aim for next year. Is there any help that you need with it? 

Going Pro

turning-pro

Going pro is all a matter of belief and confidence in the work that you are producing. Obviously if it was that easy, everyone would be doing it! So I’ve recorded a podcast to talk you through real things that you can do to turn pro.

Often it is about how you present yourself and your work. From the way that you handle clients, right down to the way that you communicate in emails and on phone calls. Over the years I have seen people’s work that is of a professional standard fail, as they haven’t taken into consideration the other areas of their career that they need to have a professional attitude towards.

You can hear about what you need to think about in the podcast below, and I set you a challenge to help you review your own career and work right now, and what you can do to improve on it.

The best way to start is to look at what you do right now. Think of the areas that your work, you and clients or commissions interact. Look at the list below and think about what areas you can improve on.

The list (do add your own)

  • Emails- How are you writing them? Is it in a formal or friendly voice. Choose what feels right for you and your industry.
  • Telephones- Is your answer machine message clear and concise? When you leave a message, do you repeat your phone number twice, so that the person at the other end has time to write it down? When you talk to someone on a call, are you friendly and helpful, or shy, blunt and uncomfortable? These are things you can work on.
  • Website- Even if it is one page, do you have a website? When people are looking at your work, or thinking about hiring you, a website gives them proof that you are professional. It is also a way for new clients to find you. Don’t under estimate how important it is to have one.
  • Contracts & Agreements- do you use these for every bit of work, no matter how large or small? They not only give you protection, but they also help you come across as professional and serious about your career and work.
  • Model & location agreements- if you work as an artist, filmmaker or photographer, this is something that you should think about. I talk more about it in the podcast.
  • Delivery notes- if you are sending work, this helps with your own filing, but it also makes you look more professional to the client.

There are lots of other things that you can add to the list. The key is to think what your competitors or heroes are doing, and how you can appear as professional as them. Chat with your friends as you might be able to share legal costs to produce contracts. Anything to help you get started on the road to being professional has to start with you.

Often turning pro is a self belief  in you yourself and your work. Doubt never goes away, but how you manage it can be the difference between you succeeding or giving up before you have climbed that hill.

I’ve set you a challenge in the podcast to review your own professional work and attitude. Let me know in the comments what things you are going to change, and any tips you have to offer.