
Tricia Cusden proves that you can start a creative business at any age. I was so impressed with Tricia’s outlook on life and it was a real pleasure to be able to interview her for this podcast.
Tricia founded the pro-age beauty brand Look Fabulous Forever when she was 65 years old and already retired. Tricia had become frustrated with beauty products that weren’t suitable for mature skin, so decided to take herself back to school as a make-up artist and then launch her own range of beauty products.
What I loved about Tricia was that she was repeated told that her vision wouldn’t work and that older women wouldn’t buy make-up. Rather than stop Tricia, it only encouraged her to continue.
Starting a creative business at any age can be daunting, but when you haven’t grown up with social media or computers from a young age, it can be hard to know how to connect with your audience through these methods. Tricia’s daughter helped her to upload a video to Youtube showing you how to apply make-up for mature women and it went viral.
This changed how Tricia decide to run her business. Originally she was going to follow the formula of holding selling-parties, where a host helps to sell the products to a group of friends at a small event. With the success of the online video, Tricia realised that she could connect more easily with her audience on-line.
Her business has gone from strength to strength and now turns over nearly £2 million. Not bad for someone who was told that older women wouldn’t buy make-up!
You can listen to her whole story and the advice that she gives the younger generation on starting their own business by listening to the podcast below.
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