They are so many benefits to building a community of your clients and customers.
When I set up the CWI I wanted to create a place for women to come together, share ideas, help and inspire each other. We have members from over 27 countries that are generous with their advice and support. It is this type of community that I want to talk about today.
When we work as freelancers we have to continually innovate and find new customers and clients to sell our work to. It is important to understand how the climate has changed in terms of customer service and need.
Gone are the days when we met our prospective clients and customers for the first time during an interview. We now use the power of Google to check out who wants to hire us, or whom we can sell to.
I like to think that we have gone back 100 years in terms of customer service. Our ancestors would have shopped in the corner store before super markets were invented. The owner would have known what you bought last week, what you might like from the new stock, how your mother is and whether you need to pay on credit or can pay the full bill this week.
They knew your name, your family and neighbours; they were part of your community. This is how it is now that social media and on-line selling has arrived. We want to know whom we are buying from and if they share the same values as us. We want to know if there is a story behind the work, which makes it all the more valuable by knowing it.
Whether you sell face-to-face, online, with one client or many customers, to make a success you must now create your own community. A community will spread the word, be your biggest cheerleaders and fans.
In this week’s podcast I talk about the benefits of thinking this way. How you can make people value what you sell to them, and how they can become your biggest fans and part of your marketing strategy. I also talk about how they can make or break your business, and must be handled with care. I talk about a FREE workbook that you can get access to if you sign up to the mailing list at the bottom of this page.
Continue reading “Why you need to build a community of clients.”