How to build an audience

How to build an audience- might be something that you have been thinking about yourself. I’m not talking about an audience in a theatre (although if that is your creative career, these tips can work for that as well), I’m talking about an audience of new customers and clients.

You might have a small audience at the moment, and are worrying about how, and what, you can do to grow it. It isn’t all about numbers…having a small audience can often be all you need. It is all about having the right audience. 

In this podcast I talk through ways to build an audience and what to do with the one that you have. I also talk through ways of engaging with them on social media and through more traditional methods, like leafleting.

Things you need to think about when you build an audience

  1. Why? You need to be clear about why you want your audience to engage with you on a certain platform, or via a leaflet.
  2. Start with the outcome you desire and work backwards. This can be a useful technique for all the work that you produce. Starting with the end helps you to build a timeline of what you need to do, and when, to achieve the result you desire.
  3. Remember the audience you already have. It can take 7 times more work to attract a new client or customer, than to keep the ones you already have. Think of ways that you can reward them. Is it by offering them special discounts or being the first through the door at your exhibition?
  4. Make yourself useful. If you post of social media, it is important to know why, when and how you are doing it. Make sure that you post things that are of interest to your audience or things that tell them more about you and your business. Make them a fan rather than just a customer.

Summing up!

  • Remember that if you try to talk to everyone, you talk to no-one. 
  • Think strategically about what you are doing and Look, Review and Reflect.

  • Remember the audience you already have.
  • Think of the outcome first and work backwards.

Your challenge for this week is to look at your own social media use. Think of the things that you like or dislike, the articles that interest you or the people that you follow. Why do you do that, and what can you learn from it for your own social media strategy?

Let me know in the comments what you want from your own audience.