How to use story telling to connect with your customers

I wanted to share my story with you as I’m now back in the UK after my Creative Women International adventures in Macedonia. I was away teaching people from 5 Balkan countries for the British Council. I have never laughed so much at work. Seriously, I had tears pouring down my face most classes. It made me realise how laughter and personal stories bond us together and helps us cross boarders and politics.

With that in mind I wanted to create a podcast about storytelling and why it can help your clients, audience or customers connect to your work. You might not think you are a story teller, but I explain in this podcast how you can become one, and how it will help your work.

As we speed towards the Holidays I want you to take time to make sure that you give yourself a holiday gift. The gift I want you to give yourself is the permission to have a few hours off to be creative. This might be a creative coffee with friends, a walk in a new part of town for inspiration, or it might be making gift cards for presents that you are sending. What ever it is, no matter how small, I want you to have a moment that is just yours to be creative. And most of all have fun with it!

I’d love to hear what you decide to do during your creative holiday gift time. Do post your story in the comments below.

Creative Women International is going to be taking a couple of weeks break to recharge the batteries, have some creative thinking space and eat a mince pie or two. We will be back on the 5th of January. I wish you a very happy Holiday season full of creative ideas, friends and loved ones. See you in 2016!

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