Marketing doesn’t have to be boring! I want you to think about fun ways that you can get your marketing, and message out in the world.
With that in mind, I have created this podcast all about guerrilla marketing. Guerrilla marketing isn’t about making friends with the furry fellow in the jungle, this is about getting creative and making the most impact with the least amount of resources possible. Sounds like fun!
With very little resources there are ways to make an impact and reach your audience. It is important that you also think about your customer profiling as well. There is no point creating something amazing and then putting it out into the world, at a location your ideal customer would never go to. You can listen to a previous podcast about customer profiling here. CLICK
In the podcast about Guerrilla marketing I explain how you can create campaigns to directly reach new clients and customers, to generate press for your work and above all- to make new sales.
The most important thing to remember before you start, is to work out what you want the campaign to achieve. Is it new clients, is it press or is it to try out a new product or service and get feedback before you launch it into the world? Once you have that answer, you can build your campaign around achieving that goal.
I also set you a challenge using only one item to create your campaign with. You’ll have to listen to the podcast to find out what it is.
Do let us know in the comments below what you came up with for the campaign. If you have any questions about Guerrilla marketing get in touch and I’ll try to help you out.
Above all have fun with it. There are no rules only the limits of your imagination.