Some times social media can feel like a bit of a beast. It is always nagging you in the background, or stealing all of the time you could be creative instead. We feel like we need to be on every social media platform, chatting to every person, but it doesn’t have to be this way. We can tame the social media beast!
Social media can work for you if you answer these three questions first before you go anywhere near it:
- Why do you want to use social media?
- Who are you talking too?
- What do you want to get out of it? -(Your goal).
That really is as simple as it needs to be. We panic and try to do too much, too often, without any direct focus. All this achieves is a stressed out you, and no clear guidelines of whether you are achieving anything by posting anything!
In this podcast I talk through ways to make it work for you, from identifying your audience, to the right type of content and the best times of day to post it.
The only way that you can achieve success on social media is by being true to yourself, your audience and your time. You can only do so much in a day, and you need to choose your battles wisely.
I want you to enjoy your creative career, not feel like a slave to it. The key is to be consistent and honest. This quote always sums up social media to me, but also what it means to have a creative career.
You might also like a podcast that I did on customer profiling to help your creative career (and social media). You can listen to it here:
Tell me in the comments below what has been your biggest success and biggest problem with social media. Let’s see if we can help you work it out.