Not all testimonials are created equal

Testimonials are one of the most important tools for your creative business. They cost nothing, build trust and you can use them in a number of places to draw in new clients and customers. A word of warning though! Not all testimonials are created equal.

The best way to get your message out is to let others hear from people you have already done business with but you want to make sure that those testimonials are doing the work for you. So how would we do that? The best place to start is by looking at some examples of testimonials. You can find some dotted all over this site from people I have had the pleasure of working with.  You can read some of them under Press & Praise.

Have a look at what those testimonials are saying. They give concrete facts about the knowledge they received, rather than saying they enjoyed the experience and had a good time. When you are looking to attract new clients, they need to know that you can deliver results for them. Whether that is delivering a new piece of art work, and your previous customers talk about the amazing after care service you offered, or whether you are delivering a course, and the students gave you feedback about how it helped them with their work, business etc.

“To be trusted is a greater compliment than being loved.”― George MacDonald

Testimonials need to do two things. They need to show that you have delivered before- TRUST.

And that you have proven results- EXAMPLES.

In this podcast I share tips on how to get the best testimonials, how to use them, and the reasons why they are not all equal. I’ve also set you a challenge to gain some new testimonials for your work.

Let me know how you have used your testimonials in the comments below. Share a link to your page.

Enjoy getting your testimonials. People love to tell you that you did a great job.

Think of who you could offer a testimonial to.

It’s great when we help each other to grow.