How to write a mission statement

How to write a mission statement might be something that you have been thinking about, but don’t know where to start. Or else you might be wondering what on earth a mission statement is.

How to write a mission statement

I had the pleasure of talking about mission statements with the multi-passionate creative, Kelly DiNardo. Kelly works as a freelancer journalist for publications like National Geographic, The Oprah Magazine, NY Times and others. She also runs her own yoga studio in Washington DC called Past Tense Studio and has written several books. Her latest book is called Living The Sutras.

If all of that wasn’t impressive enough, she is a lovely human being as well!

What is a mission statement

You might have seen mission statements on websites on flyers that businesses have handed out to you. It is a way to define what you stand for with very few words. Kelly opened my eyes to seeing that mission statements could also be written for your personal life and relationships too.

There is a misconception about mission statements, that they are unchanging. This couldn’t be further from the truth. As individuals we change all of the time, and our goals do too. That is why it is so important for us to review our mission statements every few months or once a year.

If you have a team that works for you, then it is a useful way to open dialogue with staff to see if the mission statement is still being followed, or if there are positive changes that can be made. It is also a great way to let new staff know what you stand for.

The podcast

You can listen to the way that Kelly suggests you start your mission statement in the podcast below.


Putting it all together

Mission statements don’t have to be complicated. But their simplicity is actually a benefit. They can help you to stay focussed, work out what is important to you in your career and relationships, and you can use them to tell clients what you stand for.

Start with 3 buckets that you can add your mission statements to:

  1. Personal
  2. Family and friends
  3. Professional

There might be some overlaps, but it is important to look at them as a whole, to make sure that they are working together. You don’t want to wish that you are at work all the time, and then try to have start a new relationship- unless you have someone who is also working in that way.

The other thing to remember is that they aren’t set in stone. You can come back to them and make changes as your life also changes.

To help you write your own mission statements you can download the free workbook below.

How to write a mission statement

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To take the next step, I have a few mentoring slots left for this year. You can find out more about them here:

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