How to start a blog

How to start a blog might be something that you have been thinking about. Now with lockdown, it could be the perfect time. Before you start a blog there are a few things that you need to think about before you even write a post. These are things that can help you make it a success from the start.


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Starting a blog

Before you get super excited and hit publish on your first blog post I want you to stop for a moment. Blogging is a wonderful thing to do and it really can help to move your career/ business forwards. But…before that happens I want you to step back for a moment.

Ask yourself a few questions before you start. Why did you want to start a blog in the first place? Was it because your mates said that it would be a good idea, or that you love writing and it felt like a good fit for you? All of these are valid reasons to start something, but if you are going to make a success of it, you need to know more.

What type of magazines do you read

Start by thinking about the types of magazines or blogs that you read. Ask yourself why you read them, and whether they speak to you in a way that feels familiar or formal. You might read certain journals for work that are much drier in the way that they write articles, or else you have a subscription to a magazine like Psychologies because you love the content and it speaks to you personally.

I often tell my students and clients to think about what magazines describe their ideal clients and customers. The reason that I do this, is that it is a great shortcut to get you into their mindset. You immediately get a picture of their likes and dislikes, the holidays that they like to take, the type of income they have, and the way that they speak. Ok, you might not know exactly, but it gives you a pretty good idea.

This is why I say think like the magazine your audience would be reading. Imagine the person who would read your blog. Why are you writing for them?

Why do you want to start a blog?

This is a big question and one that I want you to be honest about. I’m not going to read your mind I promise! Is it for you ego, fame, to earn passive income, or to prove the bullies at school that you made something of yourself? These are drivers, but I want you to dig deeper to find your why. Why do you want to write? Is it to show that you are an expert in your field, or a leader? Is it to create a book or worksheets to help some reach a goal. Or is it so that you can build up a body of work that you intend to turn into a book in the future.

These are all reasons that people start blogs. Some do it thinking that it leads to passive income (please note that passive income takes a ton of work to get it working on its own!) or that they will make a fortune selling ads. This is possible, but it takes time, and I never think it is a good idea to start something from the point of view of money.

Yes money can be a great incentive, but when you are having to show up week, after week to serve your audience, you want more than money on your mind. I share many more tips about how to start a blog and  what you should start with. Plus the real questions you should ask yourself before you write a word. You can grab them all by subscribing to the podcast here:


Making it a success

The last part of the puzzle it making sure you have people to read it. I’m not talking about someone to check your grammar and spelling (although that is useful and there is software called Grammarly that can do it for you). I’m talking about an audience of fans who will turn up week after week to read it.

So how do you find them? The key is to start with what you know. Who can you ask to share it, who do you know would love it? Send out 5-10 emails a day for the month before you go live. This allows you to build up an audience who are waiting in the wings to read and engage with you straight away. Make sure you are collecting emails on something like Flodesk. This is what I use, and this is an affiliate link which I’m sharing with you because it gives you a whopping 50% off for life if you sign up to Flodesk! Click here!

Starting your mailing list before you have even started your blog, will help you to ask your potential audience questions and sculpt your content for them. If you are clear on your aims and what your audience wants, you can build a successful blog from the off set. Let me know the link to yours so that I can share it.

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