Succeeding at social media marketing can often feel like an uphill struggle. You feel like you need to be on every platform and posting every minute of the day.
What if I was to tell you that behaving this way will actually deliver very few results.
You end up trying to speak to everyone and in doing so, end up talking to no-one.
Pick a platform
Choose the platforms that your ideal client will be hanging out on (and yes, it might not be the platforms that you use!). Learn how to use it and how to advertise on it. Watch what your competitors do and how your ideal audience comments or interacts with those brands/people.
Communicate in their language. Not only their native tongue, but also in the way they use slang or vocabulary. This will make them feel like you understand them, and be more engaged with what you are saying or selling them.
Stop the sales pitch
Don’t only be all about selling and pitching to them. Try to make it a 20/80 split. 80% of the time give them great content or information about what you do or the things that they might find interesting, and then 20% sales pitches.
It’s important to remember that those people you communicate on platforms like Facebook and Instagram, belong to Facebook. You need to encourage those people who have joined your groups or are following you, to sign up to your mailing list.
There are a number of ways to do this, but I love the simplicity and amazing support that the paid version of Mailchimp gives you.
Mailing lists on average convert to $32 for every $1 spent. Compare this to leaflets which is about $2 for every $1 spent. A big difference.
What I love about them, is that I am building a wonderful community of people that I can help and who appreciate the free resources that I provide. This means that when I do have products to sell, they are already interested in what I am offering them.