A guide to branding

Liz Sanders branding

Branding can seem like the last thing you need as a solo freelancer when you are juggling everything else. Liz Dennery Sanders explains why it is so important to focus on your branding, how it can help your career and your bank balance! Which is why it is worth giving it some focus. I had Read the full article…

How to build an audience

How to build an audience- might be something that you have been thinking about yourself. I’m not talking about an audience in a theatre (although if that is your creative career, these tips can work for that as well), I’m talking about an audience of new customers and clients. You might have a small audience Read the full article…

Starting a creative business at any age

Tricia Cusden proves that you can start a creative business at any age. I was so impressed with Tricia’s outlook on life and it was a real pleasure to be able to interview her for this podcast. Tricia founded the pro-age beauty brand Look Fabulous Forever  when she was 65 years old and already retired. Tricia Read the full article…

How to work with passion rather than money

There are moments in your career when you need to forget about the money. This might sound like a strange thing to say, so let me explain why. As creatives it is nearly impossible to be creative if you are thinking or worrying about money. Have you ever tried to design something from a starting Read the full article…

Let’s talk about money!

Often as creatives we would rather hide under the duvet than talk about money. We have a love, hate relationship which isn’t always healthy. As we head towards the end of January I want you to take this time to really think about your finances. I’m not talking about the tax return, or how much Read the full article…

Going Pro

Going pro is all a matter of belief and confidence in the work that you are producing. Obviously if it was that easy, everyone would be doing it! So I’ve recorded a podcast to talk you through real things that you can do to turn pro. Often it is about how you present yourself and Read the full article…

Planning for success

We plan for a journey or what we want to do on our holidays, but we rarely plan for success. When we see our competitors or people we admire having success we forget about all of the private sacrifices it took to get there. Or the years of slog and failure before they had a Read the full article…

Becoming a furniture designer

I have had the pleasure of interviewing Jennifer Farmer, designer and maker of Luno furniture with her husband, Dan Knowles, in Los Angeles. I’m pretty obsessed with their work. Not only have they added beautiful speakers to the furniture, but there is room for a Whiskey bar inside as well. Ticking all of my boxes! You Read the full article…