Branding can seem like the last thing you need as a solo freelancer when you are juggling everything else. Liz Dennery Sanders explains why it is so important to focus on your branding, how it can help your career and your bank balance! Which is why it is worth giving it some focus.
I had such a fun time chatting to Liz about branding. Liz has been in the business for 25 years working in marketing, branding, creative direction and PR. She has worked with iconic brands like Escada, Elyse Walkwe and Serena Williams, and many more.
We recorded a podcast so that you could share the top tips and knowledge Liz has about branding and style.
Liz is the author of ‘Style & Substance: How to Create A Compelling Brand’. It is a fantastic guide and workbook for women who want to build their confidence, their brands and their bank account. It is something that I wish had been around when I was starting out.
If you are quick and buy a copy of the book via Liz’s website www.shebrand.com/book you can also grab $1000 worth of extra goodies.
I’m not affiliated with this book in anyway, I’m sharing the love of a great product that can help you with your creative career.
What I love about Liz’s message is that “women can rise higher using their voices, growing their influence and businesses, and in doing so shatter the glass ceiling and old perceptions about what a women is capable of being and doing”. We can do this!
To listen to the podcast and get those brilliant, branding tips from Liz- click below:
Let us know in the comments what your branding issues or loves are at the moment.
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Let’s take away the guilt from freelancing. I’m re-posting this image of my morning coffee on a mini break to Cornwall. You might be wondering what this has to do with guilt?
When I started my career as a freelancer I was on call 24/7, I would jump if the phone rang and I was still checking messages well into the night. All of this made me burn out. I was worried that if I didn’t appear available at all times, that I would never work again. Have you had that feeling?
So jump forward several years and I am pleased to say that I have figured out that no-one is going to black list you if you don’t reply to that email they sent at midnight, or you won’t ever work again if you take the afternoon off to sit in the park or on the beach.
Freelancing is tough. We have no medical care, no paid holiday or sick days. So we need to take the perks as well. If the sun is shining and you are up to date with your work, go on out there and enjoy it.
There is a quote that I read the other day that sums this up perfectly;
“No one wishes that they spent more time at work when they are on their death bed”.
This week’s podcast talks you through how to take the guilt away and how these mini-breaks can help your creative output.
I have a challenge for you….look at the week ahead and book yourself some time, guilt free. Let me know what you plan to do in the comments below.
Sometimes we have a dream to leave a corporate job for a creative one. But how on earth can we do it? For this podcast I was lucky enough to interview Bree Noble who did exactly that. She left her corporate job as a Director of finance to pursue a career in music.
Bree talks candidly about the journey she took from University, to the corporate world, and then finally leaving to fulfil her dreams of a creative career.
Bree was able to carve out a successful career, not only as a musician, but as a podcaster, and as a supporter of other musicians through online courses, sharing the tools that worked for her.
Listen to the podcast to find out more, and you can follow these links to see more of Bree’s work:
Women of Substance Podcast
Female music academy
Bree’s own website
Continue reading “How to leave a corporate job for a creative one”
Tricia Cusden proves that you can start a creative business at any age. I was so impressed with Tricia’s outlook on life and it was a real pleasure to be able to interview her for this podcast.
Tricia founded the pro-age beauty brand Look Fabulous Forever when she was 65 years old and already retired. Tricia had become frustrated with beauty products that weren’t suitable for mature skin, so decided to take herself back to school as a make-up artist and then launch her own range of beauty products.
What I loved about Tricia was that she was repeated told that her vision wouldn’t work and that older women wouldn’t buy make-up. Rather than stop Tricia, it only encouraged her to continue.
Starting a creative business at any age can be daunting, but when you haven’t grown up with social media or computers from a young age, it can be hard to know how to connect with your audience through these methods. Tricia’s daughter helped her to upload a video to Youtube showing you how to apply make-up for mature women and it went viral.
This changed how Tricia decide to run her business. Originally she was going to follow the formula of holding selling-parties, where a host helps to sell the products to a group of friends at a small event. With the success of the online video, Tricia realised that she could connect more easily with her audience on-line.
Her business has gone from strength to strength and now turns over nearly £2 million. Not bad for someone who was told that older women wouldn’t buy make-up!
You can listen to her whole story and the advice that she gives the younger generation on starting their own business by listening to the podcast below.
Continue reading “Starting a creative business at any age”
Often as creatives we would rather hide under the duvet than talk about money. We have a love, hate relationship which isn’t always healthy.
As we head towards the end of January I want you to take this time to really think about your finances. I’m not talking about the tax return, or how much is in the bank (although I hope you are keeping an eye on those things!). I’m talking about the work that you are doing and the money that it is generating- or not!
In this podcast I talk through why it is so important to keep an eye on the projects that you are working on. We invest so much of yourselves into our creative work, both emotionally & through the time we spend on it, that we can often forget it needs to earn us a living!
Continue reading “Let’s talk about money!”
Happy New Year! I had wanted to say that last week but found myself unexpectedly in hospital for 5 days. As with everything in life, it is full of surprises. But lying there in bed it got me thinking about automation as I knew my social media posts were still sending out to my audience without me having to lift a finger.
If the word automation sounds weird to you, let me explain why it is such a great tool for you to use, especially if you are just starting out on your creative career, and find yourself having to wear many hats.
I’m sure at some point you have used an out of office reply on your email, or set it up for when you are away on holiday. This is one of the most basic forms of automation, but so useful!
In this podcast I talk through some of the ways that you can make automation work for your career and business. Think about all of the extra time you’ll save so that you can get on with the business of creating new work instead. It’s important to make time to do what makes you happy.
Continue reading “How to automate your creative career”
Going pro is all a matter of belief and confidence in the work that you are producing. Obviously if it was that easy, everyone would be doing it! So I’ve recorded a podcast to talk you through real things that you can do to turn pro.
Often it is about how you present yourself and your work. From the way that you handle clients, right down to the way that you communicate in emails and on phone calls. Over the years I have seen people’s work that is of a professional standard fail, as they haven’t taken into consideration the other areas of their career that they need to have a professional attitude towards.
You can hear about what you need to think about in the podcast below, and I set you a challenge to help you review your own career and work right now, and what you can do to improve on it.
The best way to start is to look at what you do right now. Think of the areas that your work, you and clients or commissions interact. Look at the list below and think about what areas you can improve on.
The list (do add your own)
- Emails- How are you writing them? Is it in a formal or friendly voice. Choose what feels right for you and your industry.
- Telephones- Is your answer machine message clear and concise? When you leave a message, do you repeat your phone number twice, so that the person at the other end has time to write it down? When you talk to someone on a call, are you friendly and helpful, or shy, blunt and uncomfortable? These are things you can work on.
- Website- Even if it is one page, do you have a website? When people are looking at your work, or thinking about hiring you, a website gives them proof that you are professional. It is also a way for new clients to find you. Don’t under estimate how important it is to have one.
- Contracts & Agreements- do you use these for every bit of work, no matter how large or small? They not only give you protection, but they also help you come across as professional and serious about your career and work.
- Model & location agreements- if you work as an artist, filmmaker or photographer, this is something that you should think about. I talk more about it in the podcast.
- Delivery notes- if you are sending work, this helps with your own filing, but it also makes you look more professional to the client.
There are lots of other things that you can add to the list. The key is to think what your competitors or heroes are doing, and how you can appear as professional as them. Chat with your friends as you might be able to share legal costs to produce contracts. Anything to help you get started on the road to being professional has to start with you.
Often turning pro is a self belief in you yourself and your work. Doubt never goes away, but how you manage it can be the difference between you succeeding or giving up before you have climbed that hill.
I’ve set you a challenge in the podcast to review your own professional work and attitude. Let me know in the comments what things you are going to change, and any tips you have to offer.