Making a business with purpose can help you to create true fans as customers. It has been shown that brands with purpose do better, plus the person running the company drives it forwards with their passion. Lyndsay founder of Baxley Goods talks honestly about the journey that she has been on to set up a bag company when she knew nothing about textiles or manufacturing. She couldn’t find a bag that she loved herself and was horrified at the environmental impact textiles were having on the world. She shares ways that you can start your own business when you might not have all of the answers right now.