How to set up a jewellery business

Priyanka Kedia Ayva jewlery

If you have ever wondered how to set up your own jewellery business, Priyanka Kedia is a real inspiration! I was honoured to have her as a guest on the lasted podcast. She was so generous with her information and very honest about the journey she has gone on in order to make her business a success.

She is a great advocate of starting before you are ready and fix as you go– This is something that her journey ‘forced’ her to do and great to hear, as it can work for other creative businesses like yours.

You can hear more about it in the podcast below.

Priyanka shares tips around how to make your creative business when you don’t have clients yet, or when you aren’t ready yet, but life is forcing you to get started! She is honest about leaving her job and jumping into the new venture even though she was scared to do so, and how the loss of a relative gave her the idea for her beautiful business.

It was her loss and connection to her heritage that really touched me. Sometimes in life our we discover what we were meant to be doing after a great loss. Those painful emotional journeys can often help us to see what is important and meaningful in our lives. If you are struggling at the moment, please do reach out for help and know that you won’t always feel this way.

We also look back at our heritage (and as Priyanka did), see the amazing blessings it has given us. I love that Priyanka used her own heritage to create her jewellery business. It was the love and passion from that, which helped her to create the amazing career she has today.

You can see her gorgeous jewellery collections here:

Having lost both of my parents (my mother when I was 9) I understand how deep loss can run, but also the amazing transformation that it can have on your own life. Loss can help you to understand the path that you have been on and where you truly want to go.

Priyanka has also generously offered advice by contacting her via email. She was helped on her journey and wants to help others on theirs.

What is the one thing that you are struggling with your own business at the moment? Share your story in the comments below and let’s see if we can help you figure it out. 

How to build an audience

How to build an audience- might be something that you have been thinking about yourself. I’m not talking about an audience in a theatre (although if that is your creative career, these tips can work for that as well), I’m talking about an audience of new customers and clients.

You might have a small audience at the moment, and are worrying about how, and what, you can do to grow it. It isn’t all about numbers…having a small audience can often be all you need. It is all about having the right audience. 

In this podcast I talk through ways to build an audience and what to do with the one that you have. I also talk through ways of engaging with them on social media and through more traditional methods, like leafleting.

Things you need to think about when you build an audience

  1. Why? You need to be clear about why you want your audience to engage with you on a certain platform, or via a leaflet.
  2. Start with the outcome you desire and work backwards. This can be a useful technique for all the work that you produce. Starting with the end helps you to build a timeline of what you need to do, and when, to achieve the result you desire.
  3. Remember the audience you already have. It can take 7 times more work to attract a new client or customer, than to keep the ones you already have. Think of ways that you can reward them. Is it by offering them special discounts or being the first through the door at your exhibition?
  4. Make yourself useful. If you post of social media, it is important to know why, when and how you are doing it. Make sure that you post things that are of interest to your audience or things that tell them more about you and your business. Make them a fan rather than just a customer.

Summing up!

  • Remember that if you try to talk to everyone, you talk to no-one. 
  • Think strategically about what you are doing and Look, Review and Reflect.

  • Remember the audience you already have.
  • Think of the outcome first and work backwards.

Your challenge for this week is to look at your own social media use. Think of the things that you like or dislike, the articles that interest you or the people that you follow. Why do you do that, and what can you learn from it for your own social media strategy?

Let me know in the comments what you want from your own audience.