How to self publish

Chella honey bee books

This week I have been chatting to Chella Adgopul from Honeybee Books, about how to self publish. The world of publishing has changed so much over the years. With the birth of the internet there are more opportunities for people to publish their own work.

In the past self publishing was viewed as more of a vanity project, but in this podcast, Chella talks about how that is no longer the case. Major publishing houses now expect more of their authors, including sharing their own contact lists. Which begs the question “Why not publish yourself?”

Chill gives loads of great advice and shares top tips if you are thinking about self publishing. You can listen to the whole interview here.

Before you think about going it alone, and publishing yourself, there are some things that you should think about.

Check list

  1. Is there a market for your book or are you sharing it with friends and family?
  2. Have you got a professional to proof read it? (Honeybee Books can help with this).
  3. Have you thought about the design and layout of your book?
  4. If you are going to take it to market you will need an ISBN number & barcode.
  5. How many print runs will you need? Will it be a large or small print run? This can affect the price.
  6. Do you already have a large following that can help you promote your book?
  7. Have you written a blurb- small summary for the back of the book? This can help with your publicity as well.

Honeybee books can help answer many of these questions. You can find out more about them by clicking the link here:

What would you like to self publish? Let me know in the comments below. 

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Not all testimonials are created equal

Testimonials are one of the most important tools for your creative business. They cost nothing, build trust and you can use them in a number of places to draw in new clients and customers. A word of warning though! Not all testimonials are created equal.

The best way to get your message out is to let others hear from people you have already done business with but you want to make sure that those testimonials are doing the work for you. So how would we do that? The best place to start is by looking at some examples of testimonials. You can find some dotted all over this site from people I have had the pleasure of working with.  You can read some of them under Press & Praise.

Have a look at what those testimonials are saying. They give concrete facts about the knowledge they received, rather than saying they enjoyed the experience and had a good time. When you are looking to attract new clients, they need to know that you can deliver results for them. Whether that is delivering a new piece of art work, and your previous customers talk about the amazing after care service you offered, or whether you are delivering a course, and the students gave you feedback about how it helped them with their work, business etc.

“To be trusted is a greater compliment than being loved.”― George MacDonald

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How to use story telling to connect with your customers

I wanted to share my story with you as I’m now back in the UK after my Creative Women International adventures in Macedonia. I was away teaching people from 5 Balkan countries for the British Council. I have never laughed so much at work. Seriously, I had tears pouring down my face most classes. It made me realise how laughter and personal stories bond us together and helps us cross boarders and politics.

With that in mind I wanted to create a podcast about storytelling and why it can help your clients, audience or customers connect to your work. You might not think you are a story teller, but I explain in this podcast how you can become one, and how it will help your work.

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